What Is an SEO Audit? And How to Do an SEO Audit Video

The tool will give you a solid comparison of the key metrics of the selected domains. These will give you a good overview of where you’re lagging behind or excelling. To evaluate how you stack up against competitors, use Semrush’s Domain Overview tool. If you’re seeing unexplained traffic drops, it might be useful to check for manual actions. If you notice your traffic suddenly dropping right when these major updates roll out, you’ll need to research what the update targeted and fix those aspects of your site. If you find any problematic links, work to remove them by contacting site owners.

Page Speed Optimization

These are the pages you’ll want to link from (the top pages on your site related to that keyword, according to Google). To cut out some of the noise, we’ve nailed down 10 core elements to a successful SEO audit. And we’re going to cover not only the steps to carry them out, but also how to fix the issues you find. Well, we’re here to help you get the higher rankings, traffic, and conversions you desire. David combines 20+ years of experience in SEO with SEO Anomaly the passion for teaching people how to optimize their websites the right way.

Step 4: Fix redirects

The biggest culprits are JavaScript and CSS files, oversized images or too many images, poor website hosting and third-party scripts (i.e., Hotjar, social media pixels etc.). Orphaned pages are pages that are not linked from anywhere else on your website. Since Google finds and index pages via links, it is important to make sure pages can be found by optimizing internal links. Furthermore, in your crawl results it will show you how many links are pointing to each page and how many are pointing out to other pages (inlinks and outlinks). You will want to keep an eye out for pages that have too few links going to them or too many links going out. An awesome set of SEO tools can make or break the success of your audit and drastically decrease the time it takes.

Check Language Versions to see what language versions your website has. Additionally, review Pages with hreflang elements to get a list of URLs with those elements. If any of your pages have issues, check the platform recommendations and take relevant measures.

What SEO audit score should you aim for?

• User experience (UX) plays a significant role in how your website ranks.
• For example, the markup should not describe the content that is hidden from users (i.e. which is not located in the HTML of the page).
• From there, go through each account to determine if they’re all consistent with the company’s branding — using the same images, logo, tone of voice, etc.

Each of these factors provides some impact in attracting search engine crawlers and — by extension — customers to your site. While all the tools listed above offer unique features and benefits, your website’s best SEO audit tool will depend on your specific requirements. Our SEO reports also let you know of any problems or technical shortcomings in your website that may be hurting your search engine rankings. Then it gives you a suite of tools for monitoring, analysis, optimization, and reporting so you can grow and protect organic search traffic, conversions, and revenue. Covering the foundations of technical SEO, the crawling and indexing section of the audit makes sure that search engines can find, crawl, and index your content without challenge.

These are pages that might have had value at one point in time. Many sites have 50-75% MORE indexed pages than they’d expect. But clearly this isn’t a free method, and it’s not always the best option for every website.