22 Best SEO Tools in 2025: Free & Paid Options

That’s why, as marketers, we need to understand what we can do to improve the SEO of websites we manage. These tools are free to use, but you might find a paid option that has more features. We’ve shared some of the best features in each tool, as well as how you can get the most out of them for your SEO strategy. For many years, Google algorithm updates have left marketers, SEOs, and business owners confused and concerned.

If you use our links to purchase something, we earn a commission. These tools are typically software-as-a-service (SaaS) applications that can be used online for a monthly fee. With Google’s ever-changing algorithm, having a few different SEO tools in your arsenal is essential as they are used for various things. Fat Rank is a great Google Chrome extension that helps you find out where your site ranks on Google. Moreover, it allows users to quickly download the CSV reports from the Fat Rank mobile app and Chrome extension. You can also install MozPro for advanced features and the MozBar browser extension, which allows SEO analysis, Moz scores, and Google SERP info in your browser.

Best SEO tool for Content Optimization: Surfer SEO

If your website has a long history of inorganic link building, it’s wise to do a monthly disavow. Now, what we love about Detailed SEO the most is that it can preview the Open Graph data or Schema markup of any page in a single click. It also gives you direct shortcuts to a website’s robots.txt and XML sitemap. These features alone eliminate the need for three separate Chrome extensions and consolidate everything in a single, comprehensive extension. The Detailed SEO Browser Extension is a specialized tool for on-page SEO analysis, catering to those who need quick, in-depth insights into the SEO setup of any webpage.

Ever since the Internet came into our lives, blogging has become a great tool for reaching out to more people, digital marketing, and business. It is crucial to use professional tools so SEO Anomaly that you can make accurate analyzes and inferences in your SEO practices. SEO tools allow you to analyze your website or competitor sites accurately. In this direction, the more detailed and accurate analyses you make, the more efficient optimization practices can be performed. Screaming Frog is a website crawler designed to audit and analyze site structure and technical SEO issues. Marketers and SEO professionals use it to conduct technical SEO audits and discover site-wide issues.

Keyword Planner

• You can then concentrate on enhancing your website’s functionality and SEO tactics.
• In this article, I’ll introduce you to what I see as 15 of the best AI SEO tools available today.
• It won’t blow anyone away with cutting-edge features or the biggest data sets, but it delivers what most businesses actually need without the overwhelming complexity.

You don’t need to try all these tools, you just need to figure out which one works best for your business. If you’re serious about figuring out the web’s complicated link ecosystem, Majestic is the clear leader. Founded in 2004, this seasoned SEO tool has earned its reputation by offering unmatched depth in backlink data. While other SEO tools for agency treat backlink analysis as just another feature, Majestic has built its entire platform around mastering link insights.

These video tags help YouTube understand what your video is about, and the types of search queries and audiences they should appear for. To test the best SEO tools, we considered many points, from their user interface and dashboard to the data presentation and pricing. Google’s SEO spiders are programmed to collect information from webpages and send it to the algorithms responsible for indexing and evaluating content quality. Simultaneously, they refer to the robots.txt file to check whether they are allowed to crawl any specific URL. Although we’ve highlighted the best paid-for SEO tools out there, a number of websites offer more limited tools that are free to use. There are over 200 SEO software toolkits that you may use for your business, depending on your needs.

SEO has become a huge discipline in the past 10 years and all the above SEO tools wouldn’t have existed without the SEO experts behind them. We wanted to give a quick shout out to these people for their hard work to help websites rank better and convert more. If budget and simplicity are priorities, Moz Pro and SE Ranking are great options for small or growing agencies—they won’t overwhelm your team or your finances. Agencies handling enterprise clients and complex SEO challenges should consider platforms designed for high-performance needs. As you can see, there’s no one-size-fits-all “best SEO tool for agencies.” The ideal choice depends on your client base, team size, and specific goals. All plans include a 7-day money-back guarantee and a 20% discount for annual billing.