The 15 Best AI SEO Tools That Actually Work In 2025

From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. Wix SEO Wiz offers beginner-friendly, step-by-step guidance with built-in checklists. WordPress users can rely on Rank Math for a powerful set of features, from schema to internal linking and eCommerce support. ERank helps Etsy sellers uncover keyword trends, track performance, and analyze competitors. Plug In SEO scans Shopify stores for common issues and explains how to fix them quickly.

For agencies specializing in local businesses, BrightLocal is the standout choice. Its dedicated focus on local search delivers insights that general SEO platforms simply can’t match. This tool for agencies particularly excels for companies juggling multiple local clients across different industries. Be aware, though—costs can climb quickly when managing numerous locations, and you’ll still need additional tools for comprehensive SEO coverage beyond local search.

Get keyword volume, cost per click, and competition data with this free keyword tool. Determine the potential ranking difficulty of a keyword with Ahrefs’ free SERP Checker tool. Create a correct robots.txt file instantly so search engines know how to crawl your website. Upload your log files to Screaming Frog’s Log File Analyzer to confirm search engine bots, check which URLs have been crawled, and study search bot data.

Dashword positions itself as a solution to help you “write great content, fast” with a focused set of tools for content marketers. For the practical stuff, Semrush offers add-ons for Google Docs, WordPress, and Microsoft Office 365, so you can work directly on whatever platform you prefer. You and your team members can collaborate on projects and review each other’s work. What’s cool about Jasper is how it uses multiple AI models that are specifically tuned for marketing.

Rankings and traffic through search engine optimization

• This could indicate that now is the perfect time to publish a guide, blog post, or landing page about that keyword.
• Yet, KWFinder’s suite of SEO essentials makes it an ideal keyword tool for those on a budget.
• Its comprehensive directory of verified wholesale and dropship suppliers, coupled with quality products and robust automation tools, streamlines the journey to ecommerce success.
• It calls itself the industry’s leading SEO toolbar, with over 1 million installs.
• Keyword Insights gathers live search terms from Google Autocomplete, People Also Ask, and Quora.
• For those who want an all-in-one solution, CWVIQ is a free tool that offers a variety of website auditing features.

Team collaboration features that don’t make you want to pull your hair out? The interface is refreshingly clean—no more getting lost in a maze of complicated charts and graphs. Writesonic is not sufficient as a standalone SEO tool, but it works best for people with modest content creation needs or those already using dedicated SEO tools alongside it. What sets this tool apart is its detailed tone of voice details. It doesn’t just tell you if your tone is off; it actually shows you which parts of your content need tweaking.

Enter the URL of any web page to run the Check Server Page tool below. We invite you to use these free search engine optimization tools as often as you like, so bookmark this page. Yext has a ton of powerful features for local businesses that want to generate more customers from local and voice searches. But you will need to put in the time to make it work for your business.

Search Engine Optimization

Marketers and SEO SEO Anomaly professionals use it to conduct technical SEO audits and discover site-wide issues. See what SERP features are surfacing in the results for a given keyword to better understand the likelihood of getting an organic click versus aiming for inclusion in SERP features. Since its launch in 2016, Keyword Explorer has been a powerful asset for digital marketers aiming to boost organic search visibility. We are constantly expanding our dataset and adding new features to help you stay ahead of the competition.

Content Marketing Toolkit

Google Analytics is a powerful analytics tool that gives you real-time insight into your website’s performance and visibility in search. It shows what keywords people are searching to land on your site, your bounce rate, and other important metrics for improving your search ranking. WordStream’s Free Keyword Tool provides recommended target words and phrases to incorporate into your SEO strategy.

If search engines literally can’t find you, none of the rest of your work matters. This chapter shows you how their robots crawl the Internet to find your site and add it to their indexes. Learn what search engine optimization is, why it matters, and all the need-to-know basics to start yourself off right.

Monitoring performance is a key part of SEO so you can make sure your efforts are working. Popular SEO tools like Clearscope and Ahrefs can cost hundreds of dollars per month—but what do you do when you’re trying to do SEO on a budget? Luckily, there are also a number of free SEO tools that can help you rank high on Google without breaking the bank. If you have more time than money, then it may be a good idea to manage your own SEO.